NYC: Beauty Brand Building: The Business of Truth-telling


with Christopher Skinner



Date and Time:
Wednesday, April 24th
6:30 pm - 9:00 pm EST

NY Institute of Aromatic Studies
530 East 13th Street
New York, NY 10009

with Christopher Skinner

In this interactive workshop you will have the opportunity to hear and discuss with Christopher the importance of making your branding as personal as your product. Chris will share with you his views on authenticity, how to connect to your founding ideals and integrate this connection into your branding and how to bring creative communication to your brand for visual truth telling. Through this workshop you will be invited to challenge branding assumptions and actively apply ‘personal branding’ to your business, walking away with the necessary tools to engage a branding agency or take on yourself. Topics discussed include a branding toolbox and checklist, including but not limited to: brand name, logo creation, graphic elements, packaging design and messaging and key communication drivers.

About your Instructor: Christopher Skinner, founder and principal of School House, an established beauty branding company in New York City, developed his expertise working on the brand side for numerous global beauty brands such as Sephora, Fresh, and Space NK Apothecary. Current clients of School House include Clinique, MAC, (malin+goetz), Yan & One, Innisfree, Amore Pacific and bareMinerals.

This class is part of our Executive Entrepreneur Program. Be sure to check it out for more info and packaged deals!

Not in NYC? This class is also offered via live streaming from anywhere in the world! For more information and to sign up for live stream - click here.

*You must be 18 years or older to attend.

Cancellation Policy:

For all workshops/classes, you must notify us in writing 2 weeks prior to the class start date that you will no longer be able to attend and we will refund, less 3% processing fee, or credit you in full for the class. If it is within the 2 week period prior to the class, you will not be refunded or credited. All classes are non-transferable. We are not able to retroactively accommodate for discounts after purchase.



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